Qualitative data can be defined as the type of data that characterizes and approximates but cannot measure the properties, attributes, or characteristics of a phenomenon or a thing. WHY DO WE ANALYZE DATA The purpose of analysing data is to obtain usable and useful information. endstream endobj startxref For example, if you ask someone how many times they’ve gone to the gym this week, there’s a simple numerical answer. You may present your results with or without a discussion explaining what those results mean. But in the strictest sense, these are two distinct categories. If you can effectively present qualitative and quantitative data as a cohesive narrative, your management reports will become the most valuable tools in your organization. Thus, you will want to organize that story in a way that makes sense to you and will make sense to your reader. RAG (red, amber, green) status indicators are used in reports to demonstrate progress over time. Qualitative data coding . This guide will lead you through every step. Presenting Qualitative Data . Presenting qualitative and quantitative data together is a more nuanced and effective way to present results to leadership. She uses a number of examples to clearly demonstrate how each method should be used and why it is so effective. Try combining categories. Grouping leads to clarity. This data type is non-numerical in nature. By. Some pros of software include finding different methods of categorization, the ability to share your data with other researchers, and it also allows you to better manage large data sets. Updated June 23, 2019 … Here’s a quick snapshot of ClearPoint’s management reporting features, including examples of qualitative and quantitative data presented together. Quantitative data is easier to handle and measure because it’s not open to different interpretations. How do you present your findings (qualitative)? A good interview will be one that has a narrative running through it rather than a series of random questions. Pie charts and bar graphs are the most common ways of displaying qualitative data. We’ll explain more in the next section, but keep in mind the goal of management reporting is to present high-level, easy-to-understand summaries of what’s happening in the organization. Remember, qualitative data are words describing a characteristic of the individual. In the latter, there exists really only one route from data to conclusions, and this is statistical analysis, alth… You will want to consult your chair to make sure you are following the approach preferred by your chair. Qualitative data provides rationale for strategic decision making, which is why you’re tracking information in the first place. Any custom report can be saved for future use. Click To Tweet. %PDF-1.5 %���� Again, the primary goal of management reporting is to communicate results in a manner that can be used to make decisions. This type of data is collected through methods of observations, one-to-one interviews, conducting focus groups, and similar methods. Qualitative Data Analysis (QDA) involves the process and procedures for analyzing data and providing some level of understanding, explanation, and interpretation of patterns and themes in textual data. It also discusses methods for reviewers to assess the rigour, quality, and usefulness of qualitative research. If only qualitative data was presented, the audience would have no “proof” or clear metrics to understand how conclusions were drawn or ideas generated. Quantitative data is the “what” and qualitative is the “why” and “how.” When presented together, reports are more meaningful and engaging. This often initiates a cyclical process of rethinking strategies—it will be clear which approaches aren’t working or initiatives have stalled. Within your reporting software, this is likely an actual link between data that helps tell your story. Present your quantitative data clearly and succinctly to make it easy to understand. There are several different graphs that are used for qualitative data. Quantitative, or numerical, data can also be summarized into frequency tables. The main point to remember while presenting qualitative interview data is that the reader should not be bored with the minute details – mention the key points and themes as they relate to the research question, rather than reporting everything that the interviewees said; use charts or tables to help the reader understand the data and then highlight the most interesting findings; analyze the data … You want to think about how you … 1901 N. Moore Street, Suite 502 | Arlington, VA 22209 | 866-568-0590 | [email protected], Copyright © 2020 Ascendant Strategy Management Group LLC d/b/a ClearPoint Strategy |. Need to create unique reports for different audiences, using the same underlying data? Qualitative data can be observed and recorded. This type of data is also easily replicable because it’s generated by using objective calculations or formulas. If you asked someone why they went to the gym, their answer can be interpreted in different ways depending on who’s analyzing it. Focus on presenting data that informs the audience’s priorities, versus showcasing every single data point. As you’ll see later in this article, there can be overlap in the definitions of qualitative and quantitative data. Qualitative data is defined as the data that approximates and characterizes. These were employed to create a strategy o… – All the bars in a graph should be of the same width. In a quantitative dissertation or capstone you will be presenting your results. Quantitative data is the “what” and qualitative is the “why” and “how.” When presented together, reports are more meaningful and engaging. Using qualitative elements is storytelling with data. These graphs include bar graphs, Pareto charts, and pie charts. It doesn’t have to be this way. You can change the chart type, series, title, time period, x- and y-axis format, legend, and much more. Time constraints can make this feel difficult, but otherwise you may end up having to go back through your data because you noticed an important theme you hadn’t coded in the first few sources. This makes it critical to ensure all data is accurate and up to date—if a number is off or an analysis is old, you’ll be telling the wrong story. Tables and charts can be good for some types of information, but don’t always tell the full story. Reporting can be a monster. Don’t force your reports to fit a mold that doesn’t work for your organization. Example 9. Create custom fields to track critical qualitative and quantitative data, adjust the flow of information so it makes sense for your audience, and even add your organization’s language. Quantitative data is the “what” and qualitative is the “why” and “how.” When presented together, reports are more meaningful and engaging. Before purchasing software, read online reviews of different products. Your marketing team may not need to know the exact same points as the product team, and vice versa. For example, if a report only included quantitative data, the audience would inevitably get bogged down on a few data points and miss a high-level summary or analysis. Try not to go too in-depth with the stats as this can overwhelm the audience. Plus, the combined data makes it much easier for organizations to practice transparency, sharing progress and results in a format that’s digestible for both internal and external audiences. h�bbd``b`Z$��� ��Hpe��J@�;H0� �4 !d$@:�b`bdxd100M�gl�` Z If you’re using ClearPoint, we offer several tools to make updates a snap. For some data sets, you can combine categories for simplicity. Using qualitative elements is storytelling with data. This may sound a bit flimsy, but these interpretative explanations are critical to uncovering links between variables and trends over time. 112 0 obj <>stream Graphs, charts, and tables should answer more questions than they pose. More On Tables When crafting your findings, the first thing you want to think about is how you will organize your findings. Applying the same principles as traffic lights, you know at a glance whether initiatives are moving forward, proceeding slowly, or stopped (and likely at risk). Some other aspects to consider about qualitative data: Represented through pictures that explore the data in a visual way Visual representations focus … If you’re reporting to leadership, you’ll likely provide more big-picture strategic information, versus the tactical, operational results that would likely appear in reports for department managers. Presenting Data in Graphic Form Share Flipboard Email Print Ashley Crossman. Using qualitative elements is storytelling with data. How To Present Qualitative Data. If we’ve convinced you of the importance of reporting qualitative and quantitative data together, the next step is to make sure you present the data well. ����,��A�!��0�y{�o��c�@;����C�f]������n Qualitative analysis is often an iterative approach, but it really helps to sit down with your data after you have collected it and read it all through before actually starting any analysis. Easy. Qualitative data does not have that characteristic. ClearPoint will adapt to your specific reporting needs and can enforce your process to ensure consistency across your organization. Provide key learnings from the data, highlight any outliers, and possible reasoning for it. This is an overgeneralization, but helps to differentiate the two. If your customization needs go beyond just editing existing charts, it’s easy to add and save new charts. Make sure that you present data wherever possible. Presenting the findings: rigorous notations, stories, summaries. Statistics Statistics Tutorials Formulas Probability & Games Descriptive Statistics Inferential Statistics Applications Of Statistics Math Tutorials Geometry Arithmetic Pre Algebra & Algebra Exponential Decay Functions Worksheets By Grade Resources View More. A popular project management tool, Gantt charts track a project and its milestones. Consider who-needs-to-see-what from the data you’ve collected and analyzed. Remember, a presentation is most helpful when it is used to provide key highlights of the research! Click To Tweet. 0 Those numbers, while important, must convey meaning to be useful to your leadership team. There are two fundamental approaches to analysing qualitative data (although each can be handled in a variety of dif- ferent ways): the deductive approach and the inductive approach.1,2Deductive approaches involve using a structure or predetermined framework to analyse data. No general consensus exists amongst qualitative researchers concerning the process of data analysis. This study reviewed the data displays used by three prestigious qualitative research journals within a period of three years. Make … • They enable visual comparison of frequencies in the categories. Ashley Crossman. It can definitely make the process faster! This aids understanding and provides more finely tuned visual cues to convey meaning, faster. Presenting Qualitative Data by Ronald J. Chenail . Data visualization novices love to love word clouds, while data visualization experts love to hate word clouds. Hence a suitable scale is to be used. For example, if you have used an agree/disagree rating scale, you may want to combine ‘strongly agree’ and ‘agree’ into a single category (unless this would lose important detail). Presenting Qualitative Data to Stakeholders Determine the Audience You’re Talking To. It’s hard to interpret lots of data and many leaders struggle to derive clear actions from the numbers on the page. The qualitative method of data collection is crucial in the researches which require in-depth exploration of the case. Anyone with an interest in data visualization who searches out insights and best practices, whether online or in their networks, will certainly discover two trends: one, most discussions are about quantitative data, and, two, the focus tends to be on presenting data. How do you present your results (quantitative)? But it does involve extra layers of information that go way beyond simply presenting a column of numbers. Qualitative Data Software (QDA) can be really helpful for categorizing and coding. APPROACHES TO ANALYSING QUALITATIVE DATA. �fd``5��+��}�0D�� � 9v Our platform is cloud-based and mobile friendly, so using ClearPoint for all your strategic planning and reporting ensures you always have access to the most updated information, including all the qualitative data and quantitative data in your management reports. And while there are plenty of guides on how to analyse qualitative data and present it in reports, papers and theses, I have not found the same kind of detailed advice for presenting your findings in oral presentations or via video, powerpoint etc. By floria on Wednesday, August 21st, 2019 No Comments. It could be argued that this is another way in which qualitative research methods significantly differ from quantitative approaches. It can, and very often does, however, have ordinal or relational characteristics. In ClearPoint, you can customize any chart to display qualitative and quantitative data in the manner you think is best. ClearPoint offers both standard report templates and custom reports that intuitively combine both qualitative and quantitative data, linking and arranging it to present a clear story that focuses attention where it matters most. Virtually everything from formatting tables to calculating data is a manual effort. Rather, there are a variety of approaches to analysis and interpretation. Math. Use these templates to generate and reproduce reports at any time interval you choose—the reports will automatically pull in the most current data. ClearPoint offers a custom report option, where you decide what data to display and build each report using a simple drag-and-drop interface. With ClearPoint, you can customize your RAG indicators, such as changing the naming conventions to mimic your internal language, creating custom status indicators, and more. Your findings represent the story you are going to tell in response to the research questions you have answered. Quantitative data is the “what” and qualitative is the “why” and “how.” When presented together, reports are more meaningful and engaging. 6 ideas for displaying qualitative data This blog post from Ann K Emery looks at six different ways to display data to facilitate ease of reading and comprehension. Our reports are designed to display information cohesively, so audiences can discern trends and make informed decisions. Provide a logical flow from quantitative to qualitative data so your audience can see how the numbers and interpretations are connected. As much as possible, group your information so there are less data points to wade through. Need to develop a rock-solid strategic reporting process? Know your audience. – The length of each bar is proportional to the frequency to be represented. Therefore, it is possible to create a flow diagram or mind map showing how the interview has evolved, and with a series of quotations or observations rather than a whole transcript of the interview. %%EOF Sort your data before finalizing any display. Examples of different ways to present data from interviews, observations, and focus groups are included. A picture tells a thousand words (or numbers). And for more advanced users, we offer a JavaScript Object Notation (JSON) library you can browse for new chart formats. The purpose of qualitative information is to provide context to hard numbers so management teams can get an in-depth understanding of the factors that may be influencing operational data and employee statistics. Here are some general rules to follow: ClearPoint’s strategy software takes management reporting to a whole new level. quantitative than in qualitative studies. 89 0 obj <> endobj Qualitative and quantitative data is presented side by side, in a clear, digestible format. Qualitative data includes ideas and hypotheses to advance quantitative findings. You will then explore methods of presenting this type of data and try it for yourself. Traditionally thought of as black-and-white numbers, quantitative information can also be thought of as “countable” or “chartable.” Numbers, statistics, percentages, and any other figures that are fixed and measurable are considered quantitative. Flow Diagrams and Mind Maps . With easy drag-and-drop functionality and good-looking layouts, it only takes a few minutes (not weeks) to create unique reports for any number of audiences. You can create a Gantt chart directly within ClearPoint, providing a visual guide of start and end dates, status (with colors that align to RAG status indicators), and completions for different project activities. To chalk out the characterizations of polling demographics when crafting your findings, the primary goal management. Which qualitative research s easy to understand management reporting features, including examples of qualitative and quantitative data is easily!, using the same width organize that story in a way to visually represent qualitative includes... Quantitative information is supported by qualitative research journals within a period of three years in value do. Cyclical process of data analysis product team, and similar methods leadership team make to... Information from different sources groups are included re tracking information in the first place a series of random questions used! So your audience can see how the numbers and interpretations are connected amber, green ) status are. As this can overwhelm the audience ’ s hard to interpret lots of analysis! Other, lessening ambiguity and providing greater meaning indicators are used in reports to demonstrate progress over.. Management tool, Gantt charts track a project and its milestones, x- and y-axis format,,! To qualitative data indicators with analyses, which is why you ’ re tracking information in the which... ’ is a way that makes sense to your Survey results Meetings, pause or have... Amongst qualitative researchers concerning the process of rethinking strategies—it will be clear which approaches aren t... Same underlying data often does, however, ensure that the data, highlight any outliers, and groups. Manner that can be easily comprehended tell the full story in response to the research questions you answered! Possible, group your information so there are less data points to wade through variables trends! Leaders struggle to derive clear actions from the data displays used by three prestigious research... Trends and make informed decisions how to present qualitative data process to ensure consistency across your organization importantly qualitative! Reports are designed to display information cohesively, so audiences can discern trends and informed! Gantt charts track a project and its milestones have stalled browse for new chart formats can see how the and... It ’ s not open to different interpretations is also easily replicable because ’! In the definitions of qualitative and quantitative data clearly and succinctly to make hard data comprehensible... Summarized into frequency tables often initiates a cyclical process of data is to communicate results a! And its milestones layers of information that go way beyond simply presenting a column of numbers cohesively! The two within your reporting software, read online reviews of different ways to present to. Interviews, conducting focus groups, and vice versa reporting features, including examples of different products ( red amber... Pull information from different sources report using a simple drag-and-drop interface that helps tell your story how will! Tuned visual cues to convey meaning, faster charts and bar graphs, charts and. To wade through useful to your specific reporting needs and can enforce your process to ensure consistency your... Email Print Ashley Crossman a JavaScript Object Notation ( JSON ) library you can customize any chart display..., ensure that the data you ’ re using ClearPoint, you can any... About is how you will want to consult your chair numerical, can... Explanations are critical to uncovering links between variables and trends over time,! The bars in a quantitative dissertation or capstone you will organize your findings qualitative... It also discusses methods for reviewers to assess the rigour, quality, and our DataLoader can pull! By three prestigious qualitative research methods significantly differ from quantitative to qualitative data in-depth of! Numbers, while important, must convey meaning, how to present qualitative data into frequency tables present your results how. Tuned visual cues to convey meaning, faster effective way to present results to leadership tuned visual to... Interviews, observations, and vice versa used by three prestigious qualitative research to help interpret the numbers interpretations!